adidas adiSignature: Willy Chavarria rethinks the hoodie and tracksuit for 2026
adidas Originals introduces adiSignature: 420g brushed fleece, modern oversized cuts and Willy Chavarria's creative guidance reshape everyday sportswear.
Familiar sportswear, different proportions
You do not need to invent an entirely new silhouette to change how a garment feels. With adiSignature, announced on October 20, 2026 and released on October 23, adidas Originals revisits the most recognizable pieces in its archive: hoodies, sweatpants, T-shirts and classic tracksuits. The shift is in construction, fit and the space each piece occupies.
Willy Chavarria's role matters
Willy Chavarria served as Creative Advisor on the line. That distinction matters: adiSignature is an adidas Originals range developed with his creative input, not a co-branded capsule from Chavarria's own fashion label. His design sensibility is especially visible in the generous volumes and deliberate approach to fit.
420g fleece and reconstructed details
According to adidas, the hoodies use heavyweight 420g brushed-back fleece. Dropped shoulders, one-piece hoods, cuffs, waistband heights and zipper pulls have all been reconsidered. Rather than simply applying a fresh logo to existing basics, the range aims to give familiar everyday garments a more distinctive structure.
Firebird and SST, without easy nostalgia
The debut includes hoodies, full-zips, crewnecks, T-shirts, tanks, sweatpants and mock-neck quarter-zips. The Firebird and SST tracksuits also return with updated proportions. Eighties-inspired color blocking sits alongside blue, pink, grey and quieter neutral shades, allowing both expressive and understated outfits.
A campaign built around individuality
Brianna Capozzi photographed and directed the campaign, with styling by Georgia Pendlebury. Rather than proposing a single uniform, adidas shows how familiar pieces can take on different meanings through color, layering and attitude. That is where sportswear becomes streetwear: in the choices of the person wearing it.
Price and availability
adidas lists prices from €45 to €100, with most pieces below €100. The collection launched on October 23, 2026 through adidas online, adidas stores and selected retailers. Sizes and availability may differ by market.
The Smart GFX perspective
Personal expression does not stop at clothing. Independent Smart GFX creations such as THE PULSE canvas art and THE SIGNAL's narrative collectibles explore identity in their own visual language. These are editorial suggestions, not adidas collaborations or affiliations. Only publicly revealed THE SIGNAL works 01–12 are featured.
Comments